KGB Reserve, Cloud9, and SF Roots Bring Social Equity Brands to Eaze

Nov 11, 2019

SAN FRANCISCO–(BUSINESS WIRE)–Oct 30, 2019–

Today social equity cannabis companies KGB ReserveCloud9, and SF Roots announced their partnership with cannabis marketplace Eaze to help customers address the War on Drugs by purchasing products from social equity brands.

“This partnership shows how the cannabis industry can support the important work of activists and state regulators who’re helping communities hurt by War on Drugs,” said Eaze CEO Ro Choy. “As more cities create equity licenses to lift up those impacted, we want to promote these great brands and help our customers become part of the solution.”

Products from Oakland and San Francisco-based brands KGB Reserve, Cloud9, and SF Roots will initially only be available on Eaze’s Bay Area menu, with expansion into Southern California in the coming months.

KGB Reserve founder Mike Davilla joined the cannabis industry over 20 years ago, when his uncle was infected with HIV from a blood transfusion and needed cannabis to cope with his medication’s side-effects. Davilla stresses the role the War on Drugs has had on his community. “My best friend was murdered over a dimebag of cannabis, and another friend’s family was killed in an auto accident on their way to visit him in prison on a cannabis charge,” says Davilla. “These tragedies reinforced my commitment to getting people the medicine they need legally and safely. Partnering with Eaze is helping make that a reality.” Based in Oakland, KGB Reserve’s “Sauce” vape pens are now available on Eaze.

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