Q&A with Sundae School Founders Mia Park and Jennifer Tran

Diana Gonimah
Mar 22, 2021
sundae school founders
Mia Park and Jennifer Tran. Photo credit: @been.milky

Let’s start with the basics. Who are you, where are you from, and what’s your connection to the cannabis industry?

(Mia) We are Mia and J. I’m from South Korea and J is a native to Oakland, California! With our best friend Dae, we started cannabis lifestyle label Sundae School and we are here to pursue GPA 4.20.

What does cannabis mean to you?

(J) Cannabis means an opportunity for us to reimagine industries. One where counter culture kids get a platform to be themselves and make dope shit happen.  

How did you originally get involved in the cannabis space?

(J) I started my career in experiential marketing and community outreach so cannabis was the natural next fit. When my childhood friends started sundae school as a fashion brand in new york, it was a no brainer I would join them when they brought that vision to California cannabis.

What’s unique about your product? Anything first, strongest, only, most?

(Mia+J) Our OG Tiny but Mighty joints have been the smallest (0.3g) but the mightiest, packed with quality full flowers. We are also launching our Mochi Gummies with Eaze that are inspried by the flavors we grew up with in Asia – like Sour Yuzu, Lychee, Dragonfruit and Milktea Boba. They are chewy like mochi with mouth-watering unique flavors.

Who or what inspired you to start your brand?

(Mia+J) Our brand is integrally inspired by our Asian heritage and cannabis. We love the creativity that cannabis inspires to our R&D process all the way to our Korean Smokewear fashion line.

What challenges have you faced in the cannabis industry?

(Mia+J) Speaking of hurdles, I’m sure as you know, the cannabis industry is no joke. My guess is that we are not the first to tell you that launching a new product in the canna space seems to have challenges in every step of its birth. Yet the most lingering challenge for us has been fighting against the prevalent stigma and a systemic lack of diversity in this field. We often feel, as a team of immigrants, that despite the relatively modern nativity of this industry, the cannabis industry still lacks a great deal of diversity and conversations around inclusion. And on the other side, we also face the cold wall of prejudice from our Asian American community against the Devil’s Lettuce so we feel squeezed in between those two thick walls! But we are here to topple both walls down and we absolutely have enjoyed every step of this ride so far!

If you could smoke one with any historical figure alive or dead who would it be?

(Mia) Elon Musk

What top 3 songs would you suggest someone listen to while using your products?

(Mia) Peggy Gou – Starry Night

Ariana Grande – God is a Woman

Doja Cat – Go to Town

What movie/show do you recommend people watch while using your products?

(J) Crash Landing on You, Schitt’s Creek, The Great British Baking Show

License No. CDPH-10002044

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