They finally did it – and Eaze is there!

Cannabis sales and on-site consumption have been fully approved for this weekend’s Grass Lands @ Outside Lands Presented by Eaze, making it the first major U.S. music festival to host legal marijuana since prohibition.

For the duration of Outside Lands, which runs Friday to Sunday in San Francisco, Eaze is proud to be presenting sponsor of Grass Lands, a cannabis-focused area of the massive Golden Gate Park venue. Though onsite Eaze deliveries aren’t possible, retailers have obtained all necessary state and local permits to sell several brands at Grass Lands, which features three designated consumption areas inside.

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“There’s a longstanding relationship between cannabis and music,” said Eaze Chief Cannabis Evangelist Jason Pinsky, an architect of the company’s first Grass Lands sponsorship. “We recognize our audience connects with cannabis the same as they connect with music … Outside Lands is an opportunity to come full circle, to get back to the roots of that connection, but also to show the world that this is completely normal.”

While you’re there, look for the Eaze VW bus and visit our brand partners Kiva, Pacific Stone, Lemon Tree, PAX, Dosies, Dompen, District Edibles and Field Extracts to unlock special discounts on our first-ever Cannabis Crawl.

“We’re bringing the Eaze marketplace to life,” Pinsky said. “We’ve worked with several brands on menu to create a town square experience that allows festival attendees to learn about cannabis – and have a direct way to experience these products.”

Eaze is also working with Cannabis Voter Project, donating $20 for every Eaze signup to the nonprofit that helps educate voters on their local elected official’s stance on cannabis.

Childish Gambino, Paul Simon, and Kacey Musgraves headline the annual festival that draws more than 200,000 attendees. And for the first time ever, those fans will be able to interact with cannabis brands from all over California in a whole new way – with products on-hand.

“Festivals have always had beer and wine,” Pinsky said. “This is going to be the new norm.”