Meet Evelyn LaChapelle – The Weed Lady, Founder and CEO of 87

Diana Gonimah
Jul 27, 2022

Eaze Momentum is a cannabis business accelerator designed to support under-represented founders. In this interview series, the members of our 2022 cohort share some of the most valuable lessons they’ve learned as founders.

Evelyn LaChapelle - The Weed Lady, 87, CEO & Founder

After being sentenced to 87 months in prison for unjust cannabis charges, Oakland native, entrepreneur and advocate Evelyn LaChapelle established the brand 87 in homage to her experience in prison as well as the future she’s creating in cannabis. Like its founder, 87 is bigger than cannabis. With Evelyn’s voice and story at the heart of the brand’s foundation, 87 serves as both a curated and collaborative product line and lifestyle platform that celebrates and reflects her community. Its launch begins with a luxe collection of branded essentials to celebrate and normalize the ritual of cannabis consumption, while advocating for women who have also been negatively impacted by the criminal justice system.

Why did you start your company? To reclaim the 87 months that I lost in prison as a victim of the war on cannabis.
What sets your brand apart in the cannabis industry? 87 is a brand with a purpose. To advocate for the cannabis incarcerated and to normalize cannabis consumption. The industry needs a weed lady and I am her.

What is the most valuable takeaway you’ve gotten from the Momentum program? To tap in with human resources. There can be so much value in just having a conversation and asking the right questions.

What advice would you give to your younger self? To my younger self – Chase your dreams ALL OF THEM !

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