Eaze Momentum is a cannabis business accelerator designed to support under-represented founders. In this interview series, the members of our 2022 cohort share some of the most valuable lessons they’ve learned as founders.
LA native Eunice Kim founded HiVi in 2019, making it the first-to-market cannabis hub that guides consumers on their wellness journey with an inclusive community and science-powered concierge for personalized product recommendations. HiVi redefines what it means to get high by educating and empowering the consumer to make cannabis decisions for themselves, all while saving them the pains of trial-and-error, money, and time.
Eaze: Why did you start your company?
Eunice Kim: To help heal our community of conscious consumers and wellness seekers with plant medicine
E: What sets your brand apart in the cannabis industry?
EK: We are very intentional about catering to our community of conscious consumers, especially women, who are largely underserved in the current industry. I am a modern millennial woman who knows exactly what’s missing and am here to fill that void with a beautiful end-to-end platform that resonates.
EK: It’s better to NOT be the smartest person in the room. I have learned so much from my colleagues and my mentors and truly value the collaborative and uplifting spirit we all possess.
E: What advice would you give to your younger self?
EK: Celebrate every win, big or small. Achieving the goal is great, but the journey that gets you to that pinnacle is priceless.