WORLD FOOD DAY | Bloom Farms doubles down on fighting hunger

Eaze Team
Oct 15, 2018

Do you know where your next meal is coming from?

Imagine that you didn’t, even for a moment. Far too many don’t – food insecurity is still an issue for one out of eight people, and one in five children doesn’t know where their next meal is coming from.

Battling hunger is an issue that’s been core to Bloom Farms from the beginning. Through their 1-for-1 program, the maker of premium cannabis oils and vaporizer cartridges has been donating one meal to a local food bank for every product that it sells.

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That commitment has now produced more than 1.3 million meal donations since the program began in 2015. In honor of the United Nations’ World Food Day, the company is doubling that commitment, something you can support by buying any Bloom Farms product – 20% off with promo code BLOOM for a limited time) – on the Eaze platform.

Fighting hunger was never going to be easy.

But it was even harder for a cannabis start-up, especially before the wave of legalization began erasing stigma.

“Back in 2014, no one would work with us,” says Bloom Farms CEO Michael Ray. “The plant was too stigmatized, people were scared to partner with cannabis companies. Finally, in December of 2015, we landed our first partner with the SF-Marin Food Bank.”

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That network has grown to a half-dozen food bank partners in California and Nevada, and as cannabis spreads across the map, Ray intends to grow the program’s footprint, too.

“I would like to see everywhere Bloom Farms is sold be a part of this program,” Ray says. “We have goals to be in all legal cannabis states, to be national. This is a global problem. World Food Day is a global initiative.”

Bloom Farms’ commitment to supporting food programs reaches beyond just donations – every employee, including Ray, regularly spends time volunteering at the shelters it supports, with four hours of paid volunteer time per month.

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“We’ll continue to do this in every state we’ll operate in,” Ray says.

Throughout the month of October, Bloom Farms is rallying behind the United Nations’ mission of a #ZeroHunger world by 2030.

[Product(s) named in this story are registered under California license CDPH-T00000171]

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